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Recently, I was speaking to an agency owner who had three content writers.
He shared something that many business owners can relate to. He mentioned
“I don’t know who is performing better or who is performing worse.”
There was no system in place to evaluate their performance.
Here’s what I recommended to him—and what I recommend to you as well.
Start by Defining KPIs for Each Team Member
For each content writer (or any team member), clearly define a Key Performance Indicator—what we call a KPI.
Then, track this KPI either on a daily or weekly basis.
Let’s take a simple example:
For content writers, a KPI could be the number of articles they write daily or weekly.
The Power of Tracking
Once you define this KPI, and you track it consistently( It can be daily, weekly, or even fortnightly), you’ll get a clear picture of:
Who is performing,
Who needs support,
And who might not be a right fit.
Over time, just by tracking these metrics:
Performance will improve across the team.
Underperformers will often self-select out, giving you room to hire better talent or it gives you an opportunity to have tough conversations with them.
Your Action Step
Pick one team member today. Define one key KPI for their role. And Start tracking it daily or weeklys
Until next time.
Choose to be a Dashboard CEO
Srinivas Vakati